At Home With Emily Sell, owner of Ever After Press

Thursday, 20 August 2015


Despite being now happily settled in the city of lights for a year, it never really occurred to Emily to move to Paris. She relocated last summer after her husband was offered a job in the French capital - something not many could or would turn down! They met whilst both living in Dubai, so although Paris was never on her to-do list, having lived as an expat for a few years in the UAE, it seemed like a natural decision to live in another city. I met her not long after she moved for a coffee and was very happy to have a fellow Brit in town. After visiting her apartment one evening for a little soiree that she organised with friends, I felt I had to photograph her in her beautiful space and find out a little more about how she set up Ever After Press and her interior inspirations. 

Scroll down to read the interview! 


What inspired you to establish your own wedding stationery company and how did you get there? 
It's been a pretty circuitous route! My first ‘grown up’ job was in a law firm in Dubai. I had just finished my law degree and moved out to the UAE after university. I really enjoyed it, but I’ve always been very creative and it wasn’t long before I started to crave a less corporate career. Once we started planning our own wedding I became pretty obsessed with wedding stationery, and Style Me Pretty. 

In order to gain the technical skills I needed to work in design, we moved back to London where I studied Graphic Design. After graduating, I worked as a designer in London for a couple of years, before going full time with Ever After Press. I think I always knew really that I would like to work for myself, as the kind of design that I like is quite niche. 

I started off working from home, setting up a basic website with the designs that I had already done for friends and starting to figure out my prices. A year later I redesigned my website, as by then I had a clearer idea of what I wanted to offer. I'm now excited to be working on a new high end range of off the shelf designs which I hope to launch in a few months time. Working as a wedding stationery designer is the perfect way for me to be able to work with the understated feminine graphic design aesthetic that I love every day, and help my bespoke couples transform their ideas into reality.

What words of advice do you have for someone following their own career path and setting up a business? 
Spending time on getting things right behind the scenes and streamlining everything as much as possible is a real investment in your business, so don't worry about taking your time and figuring out the small details so that everything runs as smoothly as possible. I think it's also important to be flexible and to continually assess what your clients are looking for, and then try to answer that with your offering.

I always find it inspiring to listen to the Design Sponge Heritage Radio Network podcast 'After The Jump' and at the moment I'm enjoying the emails for entrepreneurs that you can sign up for at Hey Sweet Pea. 

What were the biggest decorating challenges? 
I was pretty determined to find a classic Haussmann style apartment with herringbone parquet floors, coving and panelling (you only live in Paris once, right)? and was really pleased when we managed to wade through all the bureaucracy and secure one that we liked, but all the panelling means that we have lots of canvasses tucked away in cupboards and under beds. I was surprised by the lack of central ceiling lights, apparently that's a typical French thing...we only have one chandelier in the hallway and other than that we have to rely on ambient lighting. We definitely need to invest in some more lamps. It makes for quite a cosy atmosphere at night though. It's pretty geeky but we were lucky to find a place with a fair bit of built in storage which I love, I'm a bit of a neat freak and love having somewhere to hide away coats, shoes and suitcases.

How would you describe your interior style? 
Minimal with a neutral palette, with Scandinavian and French influences. I like a lot of grey and white with a splash of pink here and there. I love having fresh flowers in the apartment - peonies, white hydrangeas, anenomes and ranunculus are my favourites when they are in season.

Favourite piece(s) of furniture/treasures? 
I love my sleep so one of my favourite items has to be the beautiful French carved bed we bought just before moving to Paris. We have a pair of vintage Bertoia white chairs from the 70's, which I love because they are just a little bit rusted and imperfect in places. Some paper pom poms left over from our wedding hang above my desk and the Paloma's Nest ring bearer bowl that we had made for our wedding, which sits on my bedside table (and where I keep my everyday jewellery when I go to bed), is really special to me too. I love everything Paloma's Nest make – they are the perfect gifts for any friends getting married.

Favourite places/shops to buy for your home? 
My favourite interiors stores are West Elm and Cox & Cox. I also love Aesop, Diptyque, Ferm Living and Story North.

Interiors/style that have inspired you?
I love design blogs, such as LOVENORDIC, The Design Chaser, The Style Files and Blonde and Bone - my Pinterest account is full of home inspiration that I love, as well as boards categorised by room. For something more colourful I always like checking out the work of Emily Henderson and on Instagram I love @mrorlandosoria for his hilarious captions as well as interior design inspo. I'm always so impressed by furniture hacks like those on The Painted Hive...I wish I had her patience! :) I like Antipodean design a lot - Graphic Design, Interiors and wedding styling, they just always seem to get it so right!

What do you like most about the area you live in, in Paris?
We live in the 16th arrondissement, an area usually known for its affluent older ladies and little dogs, as well as its beautiful architecture. I love living there as we are right in between the Eiffel Tower and the Arc De Triomphe. We can wander down to Ladurée on the Champs-Elysées for a weekend brunch in 20 minutes and our local art gallery, the Palais de Tokyo, is my favourite in Paris.

Favourite three social media mavens? 
This is such a hard one!! For lifestyle and fashion, I love Kelli Murray @kellimurray - an incredible illustrator based in California, with the best IG feed and blog...her style is awesome and she's a friend of my amazingly talented calligrapher friend Suzy Lee @hellosuzylee - (Suzy's work is beyond perfect and she is also an incredible person).

For general design inspiration, Besotted Blog has been my go to favourite for a very long time.

And last but not least, @thefatjewish and @picathepom ... they are always guaranteed to make me laugh.


Favourite three lifestyle blogs?

Last good book you read? 
The last book I read (in 2 days without putting it down) was The Martian - I loved it! So different from what I normally read, and a total page-turner, I highly recommend it; I'm now obsessed with space! I usually end up reading quite dark books and I'm trying to change that. I love Kazuo Ishiguro, and East of Eden by John Steinbeck is another favourite. 

What’s in your magazine pile?
Kinfolk, Cereal and Living Etc.

What’s in your fridge?
Champagne, lots of cheese, loads of fresh veggies, fruit and probably at least one cured pork product (my husband is of Italian descent so we always have pasta ingredients ready to go). And some very dark chocolate.

Go-to evening drink? 
I do like a good Hendrick's and Fever Tree tonic with cucumber. I love a cold bottle of corona (I'm such a lightweight I often can't handle wine) and after dinner an amaretto always makes me happy.

Tea or coffee?
I have an embarrassing sensitivity to caffeine, which means I'm normally the person trying to ask for chamomile tea or chocolate chaud in terrible French, in all the great new coffee places popping up in Paris.

Handbag essentials?
My iPhone, a good book for the metro, Narciso Rodriguez perfume, lip balm and a snack, to avoiding being hangry! 

And finally a few of your Paris favourites?
Café: Our favourite little local French place for relaxed almond croissants on weekend mornings
Restaurant: Ellsworth
Shops: my local florist, Merci and A.P.C

A Weekend in Montargis

Thursday, 13 August 2015


I do love a good weekend getaway, and August is the best month for it, especially if you're one of the last souls who has been left behind in the city, while what seems like every last Parisian has deserted the capital in search of sun, sand and sea.. Luckily my friend Meg invited us (along with a few other friends), to her boyfriend's parents' ridiculously beautiful, film set-worthy house in Montargis. Although the weather didn't quite play fair and it remained cloudy most of Saturday, it didn't stop us frolicking in a sunflower field, picking fruit and vegetables from the amazing garden (serious life goals right there), BBQ-ing, eating outside and generally enjoying a couple of days of not breathing in Paris' car fumes or other ripe, unpleasant smells that emanate from the streets in summer - dubbed by many as 'eau de Paris'. Having felt lethargic as of late, it was the perfect weekend away to rejuvenate, enjoy nature and leave my cares behind for a couple of days. 


Following My Nature

Monday, 10 August 2015


I've been having one of those moments of late, which surface every now and again. With summer firmly set in Paris these past weeks, the heat getting up to an almost unmanageable temperature and my (what seems like) incessant travelling backwards and forwards to the UK recently (I go again in a week!), I've felt lethargic at best and not so willing to conjure up new posts, or feel confident with the ones that are a work in progress. I know I'm in need of a rest. Freelance is wonderful, but it takes its toll, especially when I'm juggling so many things at once, or hustling for new projects. Luckily we're flying off to Santorini in a couple weeks, which I cannot wait for. The only downside being that our summer holiday this year, like the last, will be based around weddings - one in Santorini and the following in Biarritz. Not that I don't love a good wedding, and both I know, will be beautiful. But I could do with one whole week on a beach doing nada. Another project that is a work in progress. But enough of my first world problems, as I wanted to share a collaboration that I worked on earlier this year, with Marc O'Polo for their #FollowMyNature campaign. I love the photos and this is the type of project that I would love to do more of. 

The task entailed picking of few of my favourite items from their collection and wearing them around Paris - a bit like a day in the life of.. I purposely chose places that at first glance might not appear very 'Parisian' - places with darker tones and natural materials - wood, concrete etc... because I don't count myself a typical Paris blogger. It was a campaign I was happy to get involved with as I like to think that I tend to follow my nature. I followed my heart to Paris and have followed my gut to change career direction towards things that I personally enjoy and find more rewarding, even if I have in the past been warned against it by the more cautious. 

For the project I picked Fragments, a lovely minimalistic cafe in the 3rd and one of my go-to galleries in Paris, Yvon Lambert, which is located just off one of favourite streets - rue Vieille du Temple.  I felt that both complemented the clothes, and also reflected my personality and style tastes which are usually quite minimal. You can read the full feature + interview with me on their blog here. I'd love to know what you think! 

Photos by Ylenia Cuéllar, edited by me. 



Pickled

Monday, 3 August 2015


I ventured over the the 11th on Friday lunchtime with Cindy - an arrondissement I'm migrating to more and more these days - to check out the recently opened Pickled. A canteen/culinary agency, Pickled (cute name by the way), was set up by two friends: food designer, Myrtille and chef, Amandine. I'm all for women teaming up and doing business together and they seem to make quite a pair. They've created a welcoming, beautifully thought out space with an equally aesthetically pleasing menu - as you might expect from a food designer and chef duo. I took my camera along just in case and couldn't help but snap a few shots of the food and interior. If you're looking for kitchen storage solution inspiration, this is the place - I love that white wire wall. 

Amandine and Myrtille serve a daily changing menu with seasonal ingredients. We tried the pickled yellow pepper and coriander cream 'le Plat revisté en sandwich' - basically their dish of the day made into a burrito, cauliflower soup and cheesecake to finish. I like to count myself as a bit of a cheesecake connoisseur. Unless there's salted caramel on the menu, it's my go-to dessert, with my favourite being Rachel's blueberry cheesecake (that you can find at her eponymous cafe and in The Broken Arm), but Myrtille and Amandine's offering with sesame crust, drizzled with a refreshing citrusy lemon coulis, might just be my new favourite. 

54 rue Basfroi
Paris 75011

Myrtille and Amandine

Bastille Day

Thursday, 23 July 2015



Here are a few photos from Bastille Day last week. After jumping on a couple of Velibs, we cycled down to the 5th to lunch at one of my favourite burger joints, Loulou. We wandered the streets of Saint Germaine, as it's not an area I often get down to, being south of the river an' all. As it was with my London days, I'm a north of the river girl, or Right Bank as it's called in Paris. We walked all the way to Coutume Café, where we stopped for one of Rachel's irresistible cheesecakes and iced lattes. 

Having a packed a blanket, just in case - we then headed over to Champ de Mars to check out the crowd situation in front of the Eiffel Tower. At 5pm it was already heaving, but we managed to find a small spot so decided to camp out and wait for the fireworks. While fighting others off we managed to hold the fort for 5 other friends who joined us armed with rosé, baguettes, cheese and cold meats, so we could enjoy the evening with full bellies. The crowd got gradually bigger (if that was possible) as we waited in anticipation for the firework display. As the sun set against a backdrop of the iron lady and to a soundtrack of classical music ranging from Gershwin to Tchaikovsky, the clock finally struck eleven and the light display began, lighting up the sky for an intoxicating 40 minutes, in what was the best firework show I've ever seen in my life. You can see a snippet of the show on my Instagram here.  If you haven't seen them, I urge you to coincide a trip to Paris on Bastille Day, it truly is a feast for the eyes and ears! 


Summer Favourites

Saturday, 18 July 2015


I've been meaning to write this long overdue post for a while now, but what with all the travelling backwards and forwards to the UK recently (I feel like I'm currently living on the Eurostar, so much so that they should install a bed for me), my blog has (as is usually the case) has taken a backseat. 

So summer arrived rather abruptly a few weeks ago, when Paris was thrown into the depths of a heatwave. I usually love the heat - give me 30 degrees and I'm a happy girl, but the weather got a bit much even for me. And there's something that happens to Paris in the heat, it actually gets warmer in the evening. The small streets and Haussmann buildings insulate and keep the heat in, so by nightfall the city feels like a sauna, making it almost impossible to sleep. I've spent the nights tossing and turning trying to find a small available un-sweaty space on the sheets, to no avail. 



Since summer arrived I've been on a bit of a spending spree, yet still managed to be defeated by the heat. But when the weather's hit a cooler 30 (an oxymoron, if ever there was one), I've been literally living in this outfit. I'm happiest in a simple white tee - and this ASOS offering is a great option. White tees dirty and age easily, and I won't break the bank replacing this one, when the time inevitably comes. The skirt I picked up from the Zara sale. It's the perfect length, hitting just around calf level, but with buttons that go to the knee, adding a bit of je ne sais quoi and making it nice and airy, as well as easy to move in - perfect for cycling in (my newest obsession: I finally, after two years in this city, purchased a Velib pass!). 

The British brand, Whistles has particularly good to me of late.  The velcro sandals (another current obsession) and silver clutch are just a couple of things I've purchased in their summer sale this year. The clutch will be making an appearance at the rest of the weddings we have this year (three in a month starting the end of August!!) and matches a pair of silver heels that I bought from COS for the various occasions. The sunnies are Retro Super Future and have also become a summer staple, although I'm currently lusting after a pair of tortoiseshell ones. 



Along with a new wardrobe, I thought it high time I updated some of my make-up. I wear SPF 30 moisturiser every day, but I've also been plastering mattifying foundation over the top, in the hope of not looking like my face is dripping with sweat. But in a recent quest to feel a little lighter (especially in this heat) and not like I'm troweling on make-up every morning, I did a bit of research and decided to try the Bare Minerals Tinted Moisturiser. It's light (even lighter than the cream I've been using) and has a bit of colour, which I add to with some bronzer and blusher. I've been covering up any blemishes with Laura Mercier's Secret Camouflage and suddenly feel a few pounds lighter! What's your go-to summer make-up regime? 

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