See what they did there? J'ai cru in French means 'I believed' - it's the hashtag they're using. Clever. Pretty much sums the brand up, since the ever-inspiring Jenna Lyons took hold of the reins. I discovered J.Crew about five or six years ago whilst on a trip to LA to visit a friend and have been a fan ever since. It's a brand you can wear for every occasion - office, evening, party, wedding - and there is something for everyone. I popped along to their presentation last Thursday to check out the new SS/2015 collection that will be launching in Paris in March. Yes, we are getting a shop in le Marais. I am très excited.
I don't do a lot of fuss when it comes to clothes, opting for a palette of mainly black, navy, grey and white, but as I walked around the beautiful Parisian apartment with the lovely Carin (always good to have a partner in crime at these events), with a view of the Arch de Triomphe, I was picturing myself wearing almost every (colourful) look. Well, truth be told Carin was picturing me in various outfits: 'oh, I can so see you in this outfit come spring.' Am I that predictable? Clearly being 'normcore', as it's been dubbed in the fashion industry, has its disadvantages. I obviously need to shake things up a bit and up the ante in my wardrobe - luckily J.Crew has some lovely colourful and embellished pieces that would fit right into my various shades of grey and do the job of making what I currently wear a little more interesting.